JL ARONSON is the founder of Creative Arson, a documentary production outfit specializing in work for non-profits and arts organizations. His own films include “Punk Rock/ Heavy Metal Karaoke,” “Up on the Roof,” and “Danielson: a Family Movie,” for which he won numerous film festival awards. JL first got involved in Coney Island professionally in 2001 as video producer for the 1st annual Siren Music Festival. He subsequently directed a TV commercial for Astroland Amusement Park in 2003 and after that, the sand was in his shoes.

Click HERE for a director’s statement.

Associate Producer
As Promotions Director for the Village Voice, JEN GAPAY was the co-founder of the Siren Music Festival, which is how she and JL met. After leaving the Voice in 2003, Jen founded Thirsty Girl Productions, a leading promoter of burlesque and eclectic nightlife events throughout New York City and beyond. Along with Angie Pontani (aka Miss Cyclone), she is the co-Executive Producer of the New York International Burlesque Festival.

Much of the film’s music is by Brooklyn-based singer-songwriter KAKI KING. In 2009, Rolling Stone added Ms. King to their list of “Guitar Gods”— the first time the magazine has given such a distinction to a female musician. In 2006, Kaki contributed guitar work to Eddie Vedder’s soundtrack for the film, “Into The Wild,” for which she shared a Golden Globe nomination.

Additional Music
Alex DeMammos, Gwen Stefani, the Hungry March Band, Death Cab for Cutie, Lullatone


This film was supported in part by grants from the Puffin Foundation and the New York City Department of Cultural Affairs, administered through the Brooklyn Arts Council regrant program.